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Cyberwar: Google Announces Massive Algorithm Change, Declares War On Content

Posted on: February 27, 2011

Google just changed its search algorithm and effectively declared war on Content Farms like Demand Media.

In a blog post, Google search engineers Amit Singhal and Matt Cutts write that the update, which will effect a whopping 11.8% of all search results, “is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.”

“At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Google does not mention any specific domains in the blog post, but we can confirm that Demand Media and other “content farms” are a target of the adjustment.

A person who works with Cutts recently told us “there’s a department full of Ph.Ds at Google that exists for the sole purpose of getting Demand Media out of the search results.”

We imagine this will deal a blow to Demand, which depends on Google both for its traffic and for its ads.

Demand makes much of its money by…

1. Figuring out which search results pages are the most expensive for search advertisers to put keywords on.

2. Hiring a freelancer to create content that relates to those search results pages.

3. Putting that content on good domains and SEO-ing the hell out of it.

4. Selling Google ads next to that content.

5. Doing this on a massive scale.

It’s Google arbitrage.

We’ve reached out to Demand Media for comment.

UPDATE: Demand says the algorithm change hasn’t hurt it at all.

Google is making this change because search is 95%+ of its business, and Microsoft Bing is more of a competitor than ever. Cutts and company are obsessed with having spam-free search results.

Read More…

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